The SPH Magazines Transformation Journey: Content Enriching the Consumer Journey
(This article was first published on INMA on 25th September 2016) *This is the last part of the SPH Magazines Transformation Journey blog series. Read the first and second part here. As a publisher,...
View ArticleCreating ‘Audience Clusters’ to improve the ad sell
With so many messages being pushed to consumers today, audience targeting has never been more important. And when you want to target, it helps to have strength in numbers… With 102 titles in seven...
View ArticleTorque engages readers, generates ad revenue with annual automotive event.
This article was first published on INMA on Dec 5, 2016. Torque, Singapore’s leading automotive monthly, published by SPH Magazines, held its seventh island-wide tele-match, Torque On The Move, on...
View ArticleBehind the scenes of the G Top 100 Wines by Gourmet & Travel magazine
My first trip to Bordeaux, land of the First Growths – where some of the world’s most famous and expensive French wines are produced – was in June 2000. The First Growths or Premier Cru is an official...
View ArticleHome & Decor Fair 2017
The Home & Decor Fair is an annual event that showcases the latest trends in interior design, and the most innovative decor and renovation materials. The Fair attracts savvy homeowners from all...
View ArticleEvent Showcase: Her World Golf Challenge 2016
We are always striving to enhance and complete the brand experience for our audience, and our signature events are but one channel in which to immerse and engage our audience in our brand. Today, we...
View ArticleCampaign Showcase: Exclusivity
In a new series, we will be showcasing different campaigns from around the world. Our first entry shows how even a brand name can be integrated into a campaign for greater impact. In this campaign,...
View ArticleCLEO wants to make magic with you!
Connect with us through Sandra or Gwen! Connect with us through Sandra or Gwen! The post CLEO wants to make magic with you! appeared first on SPH Magazines.
View ArticleEvent Showcase: Icon Ball 2016
The ICON ball is held annually to mark each successful year since the magazine was established, together with a yearly special April anniversary edition. Check out how our brand partners engaged with...
View ArticleEvent Showcase: Cleo’s Most Eligible Bachelors 2017
From Cleo Singapore’s website: We’ve crowned the winner for CLEO Most Eligible Bachelors 2017! In case you missed our Finals Party last night at Zouk, Amos Ngeow took home top honours, becoming the...
View ArticleWhat SPH Magazines can do for digital brands: ZUJI showcase
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy...
View ArticleWhat SPH Magazines can do for digital brands: Qoo10 showcase
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy...
View ArticleWhat SPH Magazines can do for digital brands: Ctrip showcase
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy...
View ArticleEvent Showcase: Home and Decor Fair 2017
The Home and Decor Fair 2017 gives our audience a first-person look at the latest trends in interior design, soft furnishing and household products. Check out some highlights of this year’s event here:...
View ArticleDid you miss out on The CLEO MOST ELIGIBLE BACHELORS 2017?
The post Did you miss out on The CLEO MOST ELIGIBLE BACHELORS 2017? appeared first on SPH Magazines.
View ArticleThe Peak Golf Tournament 2017
The Peak’s 8th annual golf tournament was held at Singapore Island Country Club on May 31. More than 170 golfers from Singapore’s diplomatic and business community attended the event and put their...
View ArticleEvent Showcase: G Restaurant Awards 2017
Into its eighth year, the annual G Restaurant Awards recognises the best of the best dining experiences delivered by restaurants. Check out our other events here: http://sphmagazines.tumblr.com/ The...
View ArticleHWM/HWZ 360 Campaign Showcases
What are brands like Samsung, Sony and LG doing to maximise their marketing ROI? They tapped on our IT Audience Network – a powerhouse combination of HardwareZone.com and HWM that reaches a quality...
View ArticleHer World Woman of the Year 2017
Last night, we celebrated this year’s winners of Her World Woman of the Year and Young Woman Achiever of the Year! The Her World Woman of the Year is our annual prestigious award that honours women who...
View ArticleTorque on the Move 2017 – The First-Ever Night Edition!
Torque On The Move 2017 Night Edition gave a moonlit twist to the event and provided the participants with a unique, islandwide telematch experience! This is the eighth edition of the title’s event and...
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