Augmented Reality: From Marketing Gimmick to Strategy
If you follow our Facebook page, you may have seen pictures of our staff posing with a certain character. She is our resident cool girl, Moomoko – the first AR character created by a local magazine!...
View ArticleCycle & Carriage partners SPH Magazines on DS 7 Crossback launch
Marketing Objective Cycle and Carriage seeks to create buzz and visibility for the new DS 7 Crossback — from the French carmaker DS Automobiles — across different audience segments and multiple...
View ArticleAverting the Retail Apocalypse: Lessons from two Singapore malls
The impact of e-commerce on brick-and-mortar retailers has been documented at length. The continuous shuttering of physical shopfronts has even led to the term “retail apocalypse” being coined in...
View ArticleEstee Lauder x Female: Shaping a beauty brand for tomorrow
Marketing Objective While Estee Lauder has long established a following among mature women, it seeks to rejuvenate its consumer base with a younger following. To achieve that, it needed to project a...
View ArticleMAJIFASHION gets their edge with 8 stories of women power
How did we help L’Oreal Professional to get their edge in a competitive market for hair colour and craft a powerful campaign that created social media buzz, and at the same time was meaningful and...
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